Justin Bieber Strikes Deal With YouTube For New Project

Justin Bieber is partnering with YouTube for something big, but we'll have to wait until 2020 to see what it is.


YouTube announced on Thursday (May 2) that the platform is working alongside Bieber to bring some sort of "top secret" project to fruition next year during its Broadcast presentation for advertisers

It “promises to be one of the most talked-about YouTube originals ever,” said Robert YouTube’s chief business officer Robert Kyncl.


During the event, the streaming platform indicated that all of its new and returning original series and specials, presumably including whatever it is that Justin's starring in, will be available for free with ads beginning this summer. This is in stark contrast to its previous offerings, which would often require users to purchase paid subscriptions to see original content.


Bieber's upcoming project marks a return to the very vehicle that made him famous in the first place. The Canadian pop star originally gained notoriety after posting musical performances and covers to YouTube as early as 2007. His version of classics by the likes of Stevie Wonder and Usher caught manager Scooter Braun's eye, who reached out to Bieber and got him started on the path to stardom. Braun has remained Bieber's manager ever since.

.Source - MTV News


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